Vision: influence the "industry big circle" by the  "product small circle" of global superior goods, build an international platform for global food cooperation based on trust, reduce economic and cultural friction, and speak for "global food public welfare" in the name of "global superior products", so as to make joint contributions.

Mission: build a platform for upstream and downstream enterprises of global quality food to link with each other and develop cooperatively, and to assist the government to solve the increasingly profound problem of global food safety, so as to make life more convenient and high-quality.

Positioning: the first channel provider for global superior products to enter the Chinese market, and the international platform for China's superior products to export to the world.